Managed service

Marketing & Recruitment Engine

Generate employer interest, recruit apprentices and build a stronger growth pipeline.

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What is Marketing & Recruitment Engine?

Journey Marketing & Recruitment Engine is a growth service for UK apprenticeship providers covering employer and learner campaigns, content, landing pages, CRM follow-up and reporting. Scope and commercial terms are confirmed during evaluation.

The challenge

Marketing and recruitment are constant pressure points for providers. Campaigns need content, follow-up, landing pages, employer messaging, learner attraction, CRM discipline and consistent execution.

What Journey does

Journey Marketing & Recruitment Engine helps providers generate demand and convert opportunities into starts — campaigns, content, landing pages, CRM follow-up and reporting.

Why it matters to providers

Consistent marketing and recruitment execution is hard to sustain internally. A dedicated engine keeps the pipeline full without building a full internal department.

What is included

  • Employer campaigns
  • Learner recruitment campaigns
  • Social media content
  • Landing page support
  • SEO and AEO content
  • Email campaigns
  • CRM follow-up
  • Candidate attraction
  • Employer outreach support
  • Apprenticeship vacancy promotion
  • Campaign reporting
  • Pipeline tracking
  • Lead nurturing
  • Growth dashboard
  • Monthly campaign review
Managed service

Providers get a clear growth engine without building a full internal marketing department. Scope and commercial terms are confirmed during evaluation.

Service scope, delivery responsibilities, measures and commercial terms are confirmed in writing during evaluation.

This is a commercial growth service. Campaign costs and ad spend can be agreed separately.

The provider outcome

Providers keep a fuller pipeline of employers and apprentices and convert more opportunities into starts.

How the growth engine runs

The engine runs employer and learner campaigns end to end: content, landing pages, SEO and AEO content, email campaigns, CRM follow-up, vacancy promotion and pipeline tracking, reviewed monthly. It gives providers consistent execution without building and staffing a full internal marketing department.

This is a commercial growth service. Campaign activity, external costs, responsibilities and commercial terms are confirmed in writing during evaluation.

Frequently asked questions

Book a call about Marketing & Recruitment Engine

Talk to our team about how Marketing & Recruitment Engine can support your provider — or start with the operating plan that fits your provision.

Explore plans and options

Evidence-linked and accountable by design

Built so your team can trace evidence, decisions and actions

Hard tenant isolation

Every record is scoped to your organisation on each read and write — one provider can never see another's data.

Append-only audit log

Every state change is recorded against the real person who made it, so the history stands up at audit.

Versioned DfE rule packs

Funding-sensitive figures use centrally managed packs selected by start date: 2024/25, 2025/26 and published 2026/27 version 3 coverage.

Governed AI

After provider, DPIA and release approval, Advance AI is metered per tenant and prepares authorised drafts and K/S suggestions for human review. It does not make regulated decisions or change the source record.

Evidence-led security controls

Tenant isolation, access controls, audit records and governed operations are designed into the platform.

Your data and employers stay yours

No lock-in: export your data whenever you like, and your employer relationships always remain yours.

Journey is independent software and is not DfE or Ofsted approved. It does not guarantee funding or inspection outcomes.